About Frank Factors

Bringing clarity and transparency to technology decisions and startup execution.

Our Mission

Frank Factors was founded to bring clarity and transparency to areas that are often unnecessarily complex for first-time founders and growing businesses. Navigating technology decisions, the startup ecosystem, and government support or grant structures can be time-consuming, fragmented, and exhausting — even for established organisations.

We simplify this journey by providing practical, unbiased advisory that helps businesses get up to speed quickly, make informed technology and strategy decisions, and move forward with confidence.

Our Values

Clarity — Cutting through complexity to deliver clear, actionable guidance.

Honesty — Straightforward, unbiased advice without hidden agendas.

Practical Steps — Real-world solutions that work, not theoretical frameworks.

Measurable Outcomes — Focus on results you can track and validate.

Our Principles

  • Simplicity First

    Choose the simplest solution that meets your needs. Complexity should be justified, not assumed.

  • Document Decisions

    Capture the why behind decisions. Context matters as much as outcomes.

  • Build Secure-by-Default

    Security and privacy considerations from the start, not bolted on later.

  • Measure What Matters

    Define metrics that drive decisions. Avoid vanity metrics and focus on actionable data.

  • Enable Teams, Don't Create Dependence

    Build capabilities within your team. Our goal is to make ourselves unnecessary over time.

Ready to work together?

Let's discuss how we can help your business.

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